GCLA EXPO
2021
SPONSORSHIP PROGRAM
Our Story…
The Greater California Livery Association (GCLA) was formed by a group of operators in California to unify the ground transportation industry. California is the largest market for transportation in the world, with more than 4,000 licensed operators as of spring 2021.EXPO is a fundraiser for the association but more than that, it’s the only networking event serving the western region of the United States. This 2-day event will help operators from all over the world to reestablish relationships with California operators. We will be able to bring the entire state together for a 2022 Super Bowl strategy meeting, and we will spotlight products and services operators will need to run their businesses at full steam ahead.
How Partnering with Us to REBUILD Today Will Cultivate Sales for YOU Tomorrow.
- Through Our LIVE Experiential Marketing offerings, we will bring you closer to our community!
- Help fund the GCLA and Leave a Lasting Impression! We will remember our friends and we will make sure your BRAND receives tons of exposure both in and around social media streams and during our conference!
- There is no better way to increase your brand likeability than through Cause Marketing. There is no better cause than one that focuses rebuilding our industry. Our members will remember those who did not abandon them in this time of need.
WOW Factor Will Drive More Business to YOU!
- We will help you tie your brand to what is sure to be a REMARKABLE experience
- Let us be your conversation starter! Working together to make the event HIGH IMPACT, your brand will be remembered and people will “social” about it on Facebook and LinkedIn.
- Our event sponsorships are a media mix of live/interactive, high impact print, digital and touch/taste offerings.
- We know that operators love to relive great experiences. Documenting any experiential sponsorship activation with images or videos will ensure these experiences can be relived, shared and talked about way beyond the event.
EMAIL US FOR PERSONALIZED HELP:
sara@gcla.org
sara@gcla.org
What Are the Sponsoring Options?
As a sponsor you are free to choose from our menu of options which include both HIGH IMPACT advertising and EXPERIENTIAL branding opportunities. Pick on item or several, it’s up to you on how much of an impact you wish to make at EXPO!Your sponsor level is based on the total of your sponsorship commitment. The more robust your program is with us, the more attention you get!
YOUR SPONSORSHIP CHOICES:
- STATE OF INDUSTRY + KEYNOTE ADDRESS $7,500 [exclusive; includes 5 minutes speaking time]
- SUPER BOWL SUPER SESSION/BREAKFAST of CHAMPIONS $5,000 [exclusive; includes 5 minutes speaking time]
- GENERAL SESSION: ELECTRIFICACTION AND SUSTAINABILITY $2,000 [exclusive; includes 5 minutes speaking time]
- DRIVER SAFETY TRAINING $2,000
- BREAK OUTS $2,000 EACH
- Pricing Strategies Today
- Simple Sales Plans – From Leads to Execution
- P&D – How to Make $ From Pick up/Delivery
- Round table discussion – Bus Charter & Tour Strategies
EDUCATIONAL SPONSORSHIPS:
- International Meet ‘n‘ Greet SOLD (Mon)/sold
- Coffee Breaks $2,500 [name on coffee table signs, branded paper cups]
- Welcome Reception (Monday during exhibitor hours) $5,000 [Logo bar wraps, logo cocktail napkins, name on Center Stage]
- Affiliate Network Terrace (Mon & Tues) $7,500 [buy out or 3 sponsors @ $2500]
- GCLA Fundraising Crab Feast + Auction @ Joe’s Crab Shack / (Monday 7pm – 9pm)
NETWORKING/FOOD & BEVERAGE FUNCTIONS:
- REGISTRATION $5,000/exclusive (logo on registration forms, on reg tab on GCLA.show, throughout registration area during event)
- EVENT SIGNAGE $2,000
- LOGO CLINGS ON EXPO AISLES $500 EA (3’X3’)
- AUDIO VISUAL SPONSOR $3,500
- SELFIE WALL $2,500
- SWAG BAGS $1,000/sold
- BACK OF EVENT PROGRAM FULL PAGE ADVERTISING $1,000
- BAG STUFFERS 10 @ $1,000/EA
- LANYARDS $2,500
- BATHROOM MIRROR CLINGS $1,000
- PRE-EXPO + POST EXPO EBLAST $500 /EACH
- PRE-EXPO TESTIMONIAL VIDEO $1000/EACH
SPECIALTY BRANDING OFFERINGS:
| BRANDING VISIBILITY - DIGITAL | DIAMOND | PLATINUM | GOLD | SILVER | BRONZE | AFFILIATE |
|---|---|---|---|---|---|---|
| $7,500+ | $5,000 | $3,500+ | $2,000 | $1,000 | $500 | |
| WEBSITE | ||||||
| Page peel | YES | |||||
| GCLAShow home page logo | XXL (logo size) | XL (logo size) | L (logo size) | M (logo size) | S (logo size) | XS (logo size) |
| Tab 1 - Destination | XXL (logo size) | XL (logo size) | L (logo size) | M (logo size) | S (logo size) | XS (logo size) |
| Tab 2 - About | XXL (logo size) | XL (logo size) | L (logo size) | M (logo size) | S (logo size) | XS (logo size) |
| Logo next to item on agenda | XXL (logo size) | XL (logo size) | L (logo size) | M (logo size) | S (logo size) | XS (logo size) |
| Tab 3 - Sponsors | XXL (logo size) | XL (logo size) | L (logo size) | M (logo size) | S (logo size) | XS (logo size) |
| Tab 4 - Exhibitors | XXL (logo size) | XL (logo size) | L (logo size) | M (logo size) | S (logo size) | XS (logo size) |
| DIGITAL | ||||||
| Posts on Facebook | 1 per week | 2 per month | ||||
| Event e-promotions | x | x | x | x | x | x |
| Sponsor specific e-promotions | 4 per year | 3 per year | 2 per year | 1 per year | ||
| Video direct marketing ads | 1 per year | |||||
| Leadership meet ‘n’ greet | Private | |||||
| AUDIO | ||||||
| MC Announcements at Events | x | x | x | x | x | x |
| MC Announcements Virtually | x | x | x | x | x | x |
SCHEDULE AT A GLANCE
MONDAY, AUGUST 30
EXHIBITOR REGISTRATION:
7AM – 3PMRegistration – YOUR LOGO HERE!
EXHIBITOR/AFFILIATE TABLE AREA SET UP:
8AM – 4PMLawn Terrace inside Expo – YOUR LOGO HERE!
INTERNATIONAL MEET N GREET
2PM – 3:30PMConference Center, sponsored by Limos4
GENERAL SESSION: OFFICIAL WELCOME/STATE OF INDUSTRY & KEYNOTE
3:30PM – 5PMConference Center – YOUR LOGO HERE!
WELCOME4 RECEPTION & EXHIBITS SNEAK PREVIEW:
5PM – 7PMExpo + Terrace Greens – need sponsorships!
AFFILIATE MEET UP LOUNGE (NETWORKS & FARM IN/OUT EXCHANGE TABLES):
5PM – 7PMLawn Terrace + Cash Bar + Drink Ticket – YOUR LOGO HERE!
GCLA FUNDRAISING CRAB FEAST ($20 PER PERSON ADDITIONAL CHARGE):
7PM – 9PMJoe’s Crab Shack (200 feet away from EXPO) – YOUR LOGO HERE!
BREAKFAST OF CHAMPIONS – SUPER BOWL 2022 SUPER SESSION
8:30AM-10AMConference Center – YOUR LOGO HERE!
GENERAL SESSION: ELECTRICIFICATION: What You Must Know About EV
10:10AM-11:10AMConference Center – YOUR LOGO HERE!
SCHEDULE AT A GLANCE
TUESDAY, AUGUST 31
REGISTRATION:
7AM – 4PMRegistration – YOUR LOGO HERE!
BREAK OUT DISCUSSIONS:
11:15-12:30PM YOUR LOGO NEXT TO YOUR CHOICE!
A) Pricing Strategies Today
B) Simple Sales Plans – From Leads to Execution
C) P&D – How to Make $ From Pick up/Delivery
D) Round table discussion – Bus Charter & TourStrategies
B) Simple Sales Plans – From Leads to Execution
C) P&D – How to Make $ From Pick up/Delivery
D) Round table discussion – Bus Charter & TourStrategies
EXPO HOURS:
12:30PM – 4PMExpo/Outside (boxed lunches available for purchase)
CHAUFFEUR & DRIVER TRAINING – YOUR LOGO HERE!
2PM – 4PMConference Center Covered Parking
EMAIL US FOR PERSONALIZED HELP:
sara@gcla.org
sara@gcla.org