2pm-3pm, Monday August 30
An exclusive session aimed at addressing concerns about the state of business in California, answering pressing questions for owners and getting advice from seasoned operators in-the-know. This is an excellent chance to get to know your GCLA board of directors by way of an upfront and personal meeting of the minds!


3:30pm – 4:15pm, Monday, August 30
A general session which is open to all event attendees that includes a welcome presentation by the GCLA president Mo Garkani, following, a State of the Nation presentation by Robert Alexander, National Limousine Association president and founder of RMA Worldwide, moderated by Sara Eastwood-Richardson, Executive Director, GCLA.


4:15pm – 5pm, Monday, August 30 ~ Beating Back Job Burnout Has Never Been More of a Focus Than Right Now!
Join Dr. Jason Richardson, a former BMX professional who, upon earning his Doctorate in Psychology, committed himself to helping business owners in high-stress industries like ours to build and expand their personal brands in order to build stronger companies. Bringing the experience and insights of a professional athlete, marketer, entrepreneur and psychologist to his practice, Dr. Jason Richardson is an expert at motivating owners to overcoming perceived limitations. Hear how Dr. Richardson formulated the #ChampionshipLife that shows you how to recognize and play on your strengths while recontextualizing your weaknesses. He will demonstrate how by treating your day-to-day mental strength training program the way a champion athlete approaches physical fitness training you will find vitality and energy again and beat back business burnout. You will maximize not just your potential, but your achievements and find the FUN in work again! In short Dr. Richardson’s program is an easy-to-follow guide to helping you be: More. Better. Happier.


9am – 10am, Tuesday, August 31
Pricing can boost profits far more than increasing sales or cutting costs. And the results of a smarter pricing strategy can fall to the bottom line very quickly. Yet at least half of all companies leave money on the table because they don’t charge the right price or make sure customers actually pay it. In this session, operators will be shown the critical steps you can take to boost your pricing power. There are many examples where price changes go horribly wrong. There is a right way and there is a wrong way to approach pricing with your customers. This session will arm you with the best strategies from a top expert.

About the presenter:

Ed Lee, Founder and Managing Director of HelloAdvisr in Los Angeles draws on global experience working on pricing, monetization, and growth to help companies grow. He has been fortunate to work alongside and learn from leading thinkers and executives to help entrepreneurs and companies accelerate their growth with smarter pricing and go-to-market. Ed is regularly invited to speak and teach on pricing strategy and entrepreneurship at leading universities including UCLA, Oxford University, University of Southern California (USC), and UC, San Diego. Ed received an MBA from Oxford University, double Masters of Science (MSc) from the London School of Economics, and a BA from the University of California, San Diego.


10am – 11am, Tuesday, August 31
Attend this session instructed by Mark Petree, owner of Limo Marketer and author of 5 Ways to Double Sales in 90 Days along with Derek Stafford, founder of Elegant Image Limousines. Mark has helped hundreds of operators across the globe grow their business using a combination of paid advertising and sales automation.  Derek, a client of Limo Marketer, owns a fleet of 10 vehicles in San Luis Obispo. Derek not only used this system, he customized it to super-size his top-line revenues. Derek will show you how he grew just over $200,000 to nearly $1 million within 2 years without increasing his fleet size! You will learn how you can use paid advertising and sales/marketing automation to rapidly grow your transportation businesses, using a simple 3-step formula.


In this session, you will learn how to maximize your profits while optimizing your usage of fuels. You will be shown ways to eliminate waste, how best to recycle, plus ways to save energy. Included in this session is a segment on how to train your team on the value of safe and clean workspaces including the inside your fleet so that your team will be integrated into your overall GREEN business.


11:15am – 12:30pm, Tuesday, August 31

Huddle up to be a part of the GAME PLAN that will deliver a BIG WIN. After nearly 3 decades, Los Angeles gets their ‘game on!’ The Super Bowl 2022 is set to be held on February 13 at SoFi Stadium in Inglewood. It’s expected to be the largest live event ever held in the entire world. At this MEGA SESSION, our Super Bowl Super Panel will talk through the intense logistics involved with providing ground transportation for next year’s Super Bowl event. The Los Angeles region will need THOUSANDS of chauffeured vehicles spanning up to 14 days of travel needs for the MILLIONS of spectators, entertainers, and fans that will converse on LA.

With Super Bowl LVI
officially dated, I join millions of
sports fans and Angelenos in looking
forward to February 13, 2022 as we
build toward one of the most exciting
events in our city’s recent history and
near future.”

– Casey Wasserman,
Chairman, Los Angeles Super Bowl
Host Committee.

For “LIVE”
Driver Safety Clinics FREE To All EXPO Attendees!

12:30pm – 4:30pm, Tuesday, August 31

Attention Owners! For as low as $25 and Participate in Hands-On CDL and Non CDL Driver Safety Training Demos that you will be able to implement into your hiring/training program that Can Substantially Reduce Your INSURANCE Costs!

This program will be held outside at the GCLA EXPO with live driver management presentations from 12:30pm – 4:30pm. All you need to do is register for an All-In pass or a 1-Day or Expo only ($25) to be able to attend any of the following demos!

12:30pm – 1:00pm: Pre-Trip Vehicle Inspections – Expert trainers will show you how to effectively conduct Due Diligence – CRITICAL FOR CDL and for LOWERING Insurance.

1:00pm – 1:30pm: Shuttle bus and limo safety training featuring Tail Swing and Curb Management

1:30pm – 2:00pm: Shuttle bus and limo safety training featuring Following Distance / Eye Lead Time demonstrations

2:00pm – 2:30pm: Safe Work Practices (Lift & Lower)

2:30pm – 3:00pm: Shuttle bus and limo “Starting Your Vehicle” and Braking Best Practices demonstrations

3:00pm – 3:30pm: Q&A – For operators and drivers needed specific questions answered about CDLs, Chauffeuring Etiquette or Defensive Driving, this is your chance to Ask the Experts.

4:00pm – 4:30pm: EIRS (Electronic Incident Reporting System) Demonstration

4:00pm – 4:30pm: S.E.E.D. Review:

  • How to Spot at risk driving behavior
  • Explain at risk driving behavior and take corrective action
  • Enforce the adherence of correct driving behavior
  • How to properly Document what took place


3:30pm – 5:30pm, Tuesday, August 31
The LA team lead by Brandon Edley, head of Product & Design along with Calandria Watkins, Manager of Support will be conducting a hands-on clinic to demonstrate the latest updates, innovations and enhancements that are brand new to the market. This is a great opportunity for operators to engage with experts on how to improve their utilization of the LA platform.

You will:

  • Receive hands-on training on Limo Anywhere software
  • Find out how to set up rates, which will help to maximize your profit margins.
  • Learn how to turn your website into a reservations engine, giving your company an advantage over other operators by streamlining your business with the LA booking, scheduling, dispatch, and reservation management system.